What is data storytelling?

Combining data, visuals and narrative to communicate insight clearly. The right story influences decisions and builds trust.

Who is the enterprise training for?

Teams across analytics, communications and strategy. Delivered in-person or online, tailored to your organisation.

Do I need design skills for the masterclass?

No. It's built for analysts, researchers and communicators. Visit apostrophe.one/academy to register interest.

Can Valentina speak at our event?

Yes. She has spoken at TEDx, The Royal Institution and Adobe MAX. Book her at apostrophe.one/contact.

Academy

Consulting

About

Contact

Consulting

Let’s Transform your Data into Knowledge

We punctuate insights and deliver meaning.

Our mission is to bridge the gap between cold statistics and human connection.

Whether you're a public organisation, startup, agency, or global brand, we'll help you transform data into experiences that resonate and inspire change. If you have a story that matters. We help you bring it to life.

Years of experience

500

Successful projects

20+

Awards won

Selected Case Studies

Critical Minerals
Visualising the Hidden Costs of Clean Energy
The Brain: A User's guide
Turning Neuroscience into Visual Stories
Find My Perfect Pair
Designing a Voice-Activated Personal Stylist
Repography App
Making your Code Visible
McKinsey & Co Rebrand
Building a Data Language
The Infographic History of the World
Pioneering the Infographic Narrative Genre
Poppy Field
From Dataviz to Data Poetry
Metoomentum
Visualising the Anatomy of a Hashtag
Britannica’s Encyclopedia Infographica
Reinventing Knowledge for Young Minds
Reimagine the Game
The Energy of Fans, Made Visible
Oddityviz
A Visual Deconstruction of Space Oddity
London Under the Microscope
Nine Million Stories, One Shared Map

Critical Minerals
Visualising the Hidden Costs of Clean Energy
The Brain: A User's guide
Turning Neuroscience into Visual Stories
Find My Perfect Pair
Designing a Voice-Activated Personal Stylist
Repography App
Making your Code Visible
McKinsey & Co Rebrand
Building a Data Language
The Infographic History of the World
Pioneering the Infographic Narrative Genre
Poppy Field
From Dataviz to Data Poetry
Metoomentum
Visualising the Anatomy of a Hashtag
Britannica’s Encyclopedia Infographica
Reinventing Knowledge for Young Minds
Reimagine the Game
The Energy of Fans, Made Visible
Oddityviz
A Visual Deconstruction of Space Oddity
London Under the Microscope
Nine Million Stories, One Shared Map

Our services

Data Narratives

We design infographics and visual stories that turn complex data and research into clear, engaging, and memorable communication.

Included services:

Editorial infographics and reports

Illustrated non-fiction books

Social media campaigns

Presentations and strategic storytelling

Book your project

Critical Minerals

Visualising the Hidden Costs of Clean Energy

The Brain: A User's guide

Turning Neuroscience into Visual Stories

The Infographic History of the World

Pioneering the Infographic Narrative Genre

Poppy Field

From Dataviz to Data Poetry

Metoomentum

Visualising the Anatomy of a Hashtag

Britannica’s Encyclopedia Infographica

Reinventing Knowledge for Young Minds

Data Experiences

We create interactive and immersive experiences that let audiences see, feel, and explore data in new ways.

Included services:

Performance and theatre sets

Event and stage visuals

Interactive and immersive websites

Exhibitions and museum installations

Data sanification

Book your project

Find My Perfect Pair

Designing a Voice-Activated Personal Stylist

Reimagine the Game

The Energy of Fans, Made Visible

Oddityviz

A Visual Deconstruction of Space Oddity

London Under the Microscope

Nine Million Stories, One Shared Map

Data Solutions

We develop dashboards, tools, and design systems that transform raw numbers into practical intelligence.

Included services:

Data design systems and brand guidelines

BI tools and reporting dashboards

Automated templates for charts and presentations

Book your project

Repography App

Making your Code Visible

McKinsey & Co Rebrand

Building a Data Language

Our approach

Our design approach is rooted in a simple idea: design should make people see, sense, and shift. We create work that stops people in their tracks, deepens understanding, and sparks change.

Our process is rooted in a simple idea:
design should make people see, sense, and shift. We create work that stops people in their tracks, deepens understanding, and sparks change.

seeing

Making patterns visible. We turn raw information into clear visual structures that break the mold of conventional charts and create a strong hook.

sensing

Creating resonance. We design with empathy to help people move beyond the numbers and understand the context and implications of the data.

shifting

Sparking change. We build bridges that make people care, transforming complex insights into stories that shift perspective and inspire action.

How we work

We keep resources lean, shaping the right team for each project from our trusted global network of experts.

Our role can be full journey support, from first idea to final delivery, or targeted input where you need it most. Our process begins by listening to your goals and challenging assumptions, then moves into ideas, prototypes, and delivery. When needed, we extend the work with training, see our Academy services.

Check academy services

Our offering

Our pricing is simple, just like our process

Our process is rooted in a simple idea:
design should make people see, sense, and shift. We create work that stops people in their tracks, deepens understanding, and sparks change.

FAST TURNAROUND

Data Design Sprint

Clarity and impact in one week

Perfect for pitches, new product features, or high-stakes presentations that need a sharper data story fast.

Clear narrative

Prototype key screens

Roadmap with next steps

£5,000

Timeframe: 1 week

Book a slot

SUBSCRIPTION MODEL

Strategic Partnership

Your on-demand creative director

For teams with data or design expertise in-house but missing creative leadership to raise the quality and consistency of your outputs.

Fractional creative direction

Weekly sprint call

Scalable with your needs

£8,000

Per month (min. 3 months)

Book a slot

BESPOKE SCOPE

Custom Solution

From concept to launch

For campaigns, exhibitions, or digital tools that need a fully tailored approach. Each project is scoped to your goals, timeline, and budget.

Full project with clear start and finish

Clear timeline & deliverable

Dedicated team of experts

Fixed price

Flexible timeframe

Book a slot

Work with us

We take on a limited number of projects at a time to ensure quality and care. Book a slot or drop us an email.

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We have proudly worked with

Don’t take our word for it.

“We commissioned ApostropheOne to visualise the effects of Covid-19 on London during the first year of the pandemic. Valentina’s ability to source, assess and manage large amounts of data was impressive. We loved the originality of her concept and the beauty of her drawings. Valentina assembled a talented team that was great to work with and delivered a data visualisation and sonification that is visceral and deeply moving.”

Beatrice Behlen

Senior Curator | Museum of London

"Valentina has made a great contribution to our company. She demonstrated immediate understanding of our business needs and environment and used her creative talent to produce beautiful and effective designs. Her contribution has had a profound impact on our business."

Patrick Bauné

Climate Tech Founder

"We brought Valentina in for a keynote to inspire our team and soon knew we wanted her for our communications. For this animation project, she was the perfect choice to transform our storytelling. The result is unique, eye-catching, and meticulously crafted. From styleframes to motion and sound design, every detail was carefully considered. The film powerfully and timelessly conveys the complexity of armed conflict."

Nicola Eva Fell

Creative Lead | International Committee of the Red Cross

Working with Valentina and her team was a fantastic experience from start to finish. They were collaborative, responsive, and incredibly thoughtful in how they approached data storytelling. The final animations were beautifully executed, and the accompanying After Effects files and editing guide made ongoing updates seamless for our team. We’re thrilled with the outcome and would happily partner with them again on future projects.

Megan Williams

Marketing Operations Manager | PatientPoint

"We worked on a new customer-centric digital proposition, challenging the status-quo in Financial Services. Valentina quickly applied a fresh lens to the product and was able to inspire and lead the Design team and senior stakeholders in unchartered waters."

Carlo Crespi

Operations Director | Accenture

"Apostrophe One has made an incredible difference to our transformation programme and we most certainly wouldn't be where we are without Valentina’s creativity, drive, attention to detail and quality outputs. She has an infectious 'can do' attitude, picks things up incredibly quickly and can always be relied upon to deliver."

Vicky Birkby

Director of Strategy & Partnerships | Vida Bank

Clients FAQs

Who is Apostrophe One?

Apostrophe One is the data design practice founded by award-winning designer Valentina D’Efilippo in 2011. Based in London and working internationally, we create print and interactive visualisations, motion graphics, immersive installations and more. We’re format-agnostic, audience-focused, and proudly independent.

How do you work?

Do you offer fractional work as well as full consulting?

What sectors do you work with?

How do you price projects?

What don’t you do?

How long does a project take?

Why choose Apostrophe One?