Academy

Academy

Academy

Academy

Consulting

Consulting

Consulting

Consulting

About

About

About

About

Contact

Contact

Contact

Contact

Decorative
Decorative

Consulting

Let’s Transform your Data into Knowledge

We punctuate insights and deliver meaning.

Our mission is to bridge the gap between cold statistics and human connection.

Whether you're a public organisation, startup, agency, or global brand, we'll help you transform data into experiences that resonate and inspire change. If you have a story that matters. We help you bring it to life.

18

Years of experience

500

Successful projects

20+

Awards won

Selected Case Studies

Our services

Data Solutions

We develop dashboards, tools, and design systems that transform raw numbers into practical intelligence.

Included services:

Data design systems and brand guidelines

BI tools and reporting dashboards

Automated templates for charts and presentations

Book your project

Book your project

Book your project

Repography App Asset

Repography App

Making your Code Visible

Repography App Asset

Repography App

Making your Code Visible

Repography App Asset

Repography App

Making your Code Visible

McKinsey & Co Rebrand Asset

McKinsey & Co Rebrand

Building a Data Language

McKinsey & Co Rebrand Asset

McKinsey & Co Rebrand

Building a Data Language

McKinsey & Co Rebrand Asset

McKinsey & Co Rebrand

Building a Data Language

Our approach

Our design approach is rooted in a simple idea: design should make people see, sense, and shift. We create work that stops people in their tracks, deepens understanding, and sparks change.

Our process is rooted in a simple idea:
design should make people see, sense, and shift. We create work that stops people in their tracks, deepens understanding, and sparks change.

Our process is rooted in a simple idea:
design should make people see, sense, and shift. We create work that stops people in their tracks, deepens understanding, and sparks change.

Decorative Icon
Decorative Icon

seeing

Making patterns visible. We turn raw information into clear visual structures that break the mold of conventional charts and create a strong hook.

Making patterns visible. We turn raw information into clear visual structures that break the mold of conventional charts and create a strong hook.

Decorative Icon
Decorative Icon

sensing

Creating resonance. We design with empathy to help people move beyond the numbers and understand the context and implications of the data.

Creating resonance. We design with empathy to help people move beyond the numbers and understand the context and implications of the data.

Decorative Icon
Decorative Icon

shifting

Sparking change. We build bridges that make people care, transforming complex insights into stories that shift perspective and inspire action.

Sparking change. We build bridges that make people care, transforming complex insights into stories that shift perspective and inspire action.

How we work

We keep resources lean, shaping the right team for each project from our trusted global network of experts.

Our role can be full journey support, from first idea to final delivery, or targeted input where you need it most. Our process begins by listening to your goals and challenging assumptions, then moves into ideas, prototypes, and delivery. When needed, we extend the work with training, see our Academy services.

Check academy services

Check academy services

Check academy services

Our offering

Our pricing is simple, just like our process

Our process is rooted in a simple idea:
design should make people see, sense, and shift. We create work that stops people in their tracks, deepens understanding, and sparks change.

FAST TURNAROUND

FAST TURNAROUND

FAST TURNAROUND

Data Design Sprint

Clarity and impact in one week

Clarity and impact in one week

Perfect for pitches, new product features, or high-stakes presentations that need a sharper data story fast.

Clear narrative

Prototype key screens

Roadmap with next steps

£5,000

Timeframe: 1 week

Book a slot

Book a slot

Book a slot

SUBSCRIPTION MODEL

SUBSCRIPTION MODEL

SUBSCRIPTION MODEL

Strategic Partnership

Your on-demand creative director

Your on-demand creative director

For teams with data or design expertise in-house but missing creative leadership to raise the quality and consistency of your outputs.

Fractional creative direction

Weekly sprint call

Scalable with your needs

£8,000

Per month (min. 3 months)

Book a slot

Book a slot

Book a slot

BESPOKE SCOPE

BESPOKE SCOPE

BESPOKE SCOPE

Custom Solution

From concept to launch

From concept to launch

For campaigns, exhibitions, or digital tools that need a fully tailored approach. Each project is scoped to your goals, timeline, and budget.

Full project with clear start and finish

Clear timeline & deliverable

Dedicated team of experts

Fixed price

Flexible timeframe

Book a slot

Book a slot

Book a slot

Work with us

We take on a limited number of projects at a time to ensure quality and care. Book a slot or drop us an email.

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We have proudly worked with

Don’t take our word for it.

“We commissioned ApostropheOne to visualise the effects of Covid-19 on London during the first year of the pandemic. Valentina’s ability to source, assess and manage large amounts of data was impressive. We loved the originality of her concept and the beauty of her drawings. Valentina assembled a talented team that was great to work with and delivered a data visualisation and sonification that is visceral and deeply moving.”

Beatrice Behlen

Beatrice Behlen

Senior Curator | Museum of London

“We commissioned ApostropheOne to visualise the effects of Covid-19 on London during the first year of the pandemic. Valentina’s ability to source, assess and manage large amounts of data was impressive. We loved the originality of her concept and the beauty of her drawings. Valentina assembled a talented team that was great to work with and delivered a data visualisation and sonification that is visceral and deeply moving.”

Beatrice Behlen

Beatrice Behlen

Senior Curator | Museum of London

“We commissioned ApostropheOne to visualise the effects of Covid-19 on London during the first year of the pandemic. Valentina’s ability to source, assess and manage large amounts of data was impressive. We loved the originality of her concept and the beauty of her drawings. Valentina assembled a talented team that was great to work with and delivered a data visualisation and sonification that is visceral and deeply moving.”

Beatrice Behlen

Beatrice Behlen

Senior Curator | Museum of London

"Valentina has made a great contribution to our company. She demonstrated immediate understanding of our business needs and environment and used her creative talent to produce beautiful and effective designs. Her contribution has had a profound impact on our business."

Patrick Bauné

Patrick Bauné

Climate Tech Founder

"Valentina has made a great contribution to our company. She demonstrated immediate understanding of our business needs and environment and used her creative talent to produce beautiful and effective designs. Her contribution has had a profound impact on our business."

Patrick Bauné

Patrick Bauné

Climate Tech Founder

"Valentina has made a great contribution to our company. She demonstrated immediate understanding of our business needs and environment and used her creative talent to produce beautiful and effective designs. Her contribution has had a profound impact on our business."

Patrick Bauné

Patrick Bauné

Climate Tech Founder

"We worked on a new customer-centric digital proposition, challenging the status-quo in Financial Services. Valentina quickly applied a fresh lens to the product and was able to inspire and lead the Design team and senior stakeholders in unchartered waters."

Carlo Crespi

Carlo Crespi

Operations Director | Accenture

"We worked on a new customer-centric digital proposition, challenging the status-quo in Financial Services. Valentina quickly applied a fresh lens to the product and was able to inspire and lead the Design team and senior stakeholders in unchartered waters."

Carlo Crespi

Carlo Crespi

Operations Director | Accenture

"We worked on a new customer-centric digital proposition, challenging the status-quo in Financial Services. Valentina quickly applied a fresh lens to the product and was able to inspire and lead the Design team and senior stakeholders in unchartered waters."

Carlo Crespi

Carlo Crespi

Operations Director | Accenture

"Apostrophe One has made an incredible difference to our transformation programme and we most certainly wouldn't be where we are without Valentina’s creativity, drive, attention to detail and quality outputs. She has an infectious 'can do' attitude, picks things up incredibly quickly and can always be relied upon to deliver."

Vicky Birkby

Vicky Birkby

Director of Strategy & Partnerships | Vida Bank

"Apostrophe One has made an incredible difference to our transformation programme and we most certainly wouldn't be where we are without Valentina’s creativity, drive, attention to detail and quality outputs. She has an infectious 'can do' attitude, picks things up incredibly quickly and can always be relied upon to deliver."

Vicky Birkby

Vicky Birkby

Director of Strategy & Partnerships | Vida Bank

"Apostrophe One has made an incredible difference to our transformation programme and we most certainly wouldn't be where we are without Valentina’s creativity, drive, attention to detail and quality outputs. She has an infectious 'can do' attitude, picks things up incredibly quickly and can always be relied upon to deliver."

Vicky Birkby

Vicky Birkby

Director of Strategy & Partnerships | Vida Bank

"We brought Valentina in for a keynote to inspire our team and soon knew we wanted her for our communications. For this animation project, she was the perfect choice to transform our storytelling. The result is unique, eye-catching, and meticulously crafted. From styleframes to motion and sound design, every detail was carefully considered. The film powerfully and timelessly conveys the complexity of armed conflict."

Carlo Crespi

Nicola Eva Fell

Creative Lead | International Committee of the Red Cross

"We brought Valentina in for a keynote to inspire our team and soon knew we wanted her for our communications. For this animation project, she was the perfect choice to transform our storytelling. The result is unique, eye-catching, and meticulously crafted. From styleframes to motion and sound design, every detail was carefully considered. The film powerfully and timelessly conveys the complexity of armed conflict."

Carlo Crespi

Nicola Eva Fell

Creative Lead | International Committee of the Red Cross

"We brought Valentina in for a keynote to inspire our team and soon knew we wanted her for our communications. For this animation project, she was the perfect choice to transform our storytelling. The result is unique, eye-catching, and meticulously crafted. From styleframes to motion and sound design, every detail was carefully considered. The film powerfully and timelessly conveys the complexity of armed conflict."

Carlo Crespi

Nicola Eva Fell

Creative Lead | International Committee of the Red Cross

Clients FAQs

Who is Apostrophe One?

Apostrophe One is the data design practice founded by award-winning designer Valentina D’Efilippo in 2011. Based in London and working internationally, we create print and interactive visualisations, motion graphics, immersive installations and more. We’re format-agnostic, audience-focused, and proudly independent.

How do you work?

Do you offer fractional work as well as full consulting?

What sectors do you work with?

How do you price projects?

What don’t you do?

How long does a project take?

Why choose Apostrophe One?

Who is Apostrophe One?

Apostrophe One is the data design practice founded by award-winning designer Valentina D’Efilippo in 2011. Based in London and working internationally, we create print and interactive visualisations, motion graphics, immersive installations and more. We’re format-agnostic, audience-focused, and proudly independent.

How do you work?

Do you offer fractional work as well as full consulting?

What sectors do you work with?

How do you price projects?

What don’t you do?

How long does a project take?

Why choose Apostrophe One?

Who is Apostrophe One?

Apostrophe One is the data design practice founded by award-winning designer Valentina D’Efilippo in 2011. Based in London and working internationally, we create print and interactive visualisations, motion graphics, immersive installations and more. We’re format-agnostic, audience-focused, and proudly independent.

How do you work?

Do you offer fractional work as well as full consulting?

What sectors do you work with?

How do you price projects?

What don’t you do?

How long does a project take?

Why choose Apostrophe One?